Sonya Fox

Sonya Fox is the Founder of Vurde, the first mindfulness-based meal kit subscription service. She was born and raised in Charlotte, North Carolina; but like many Black Americans, her family has roots all over—from the Southeast to the Midwest and of course, the Deep South. As a result, she grew up with shared yet varied culinary influences. Food, family, and fellowship were key aspects of her childhood.

Sonya brings more than a decade of experience in the Human Resources industry with demonstrated experience bringing a creative mindset to improving organizational performance with emotional intelligence and wellness-centric solutions. During this time, she learned first-hand some of the challenges many of us face with obtaining a healthy work/life balance. 

Vurde is her solution to what she considers a balance crisis in our society. She believes that, through food, we can find a healthier balance by connecting our mind, body, and spiritual wellness to what we eat. Vurde’s carefully curated meal subscription kit puts wellness at the forefront with crafted recipes, plant-based ingredients, mindful activities, and a curated music playlist. All of these parts meld together to provide the ultimate holistic dining experience to lift both your spirit and palette. 

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I double-majored in Illustration and Communication Arts at the Hugo Design Institute. After interning for famed graphic artist Veruca Mafnas, I went on to design at ad agency Showcase, where I worked for nearly three years.

I balanced my day job with personal creative work, like collage and woodblock printing, which garnered attention from a few indie publishers. Eventually, I got offers from more established magazines, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.